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Thread: What’s Nexus for Google Android?

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    What’s Nexus for Google Android?

    If I’m Google I’m trying to put this Nexus 4 debacle behind me as soon as possible. Though the Android phone – sold unlocked direct via the Google Play Store — has received generally positive reviews, and is in a state of perpetual stock out, the launch late last year was anything but a textbook example of how to launch a product and ingratiate your customers. It’s slightly bizarre to think that a successful company like Google would invest so much money in marketing and PR, only to make available a phone that is not available. To many who were unable to score a Nexus 4 during the frustrating online ordering process on Google Play (refresh, refresh, still sold out, refresh refresh, error, F5, F5, ah it’s available! checkout where did it go, my cart’s empty?! close tab, head to apple.com), the debacle might even seem like a hoax. I mean, does the Nexus 4 really exist, or are those some other phone’s photos?

    Now there’s finger pointing – though, as we’re learning, cordial finger pointing (the worst kind). LG, maker of the Nexus smartphone this time around, is blaming Google for poor sales predictions and planning. Google meanwhile says it’s all LG’s fault that there’s no Nexus 4 Androids in stock.

    Google for its part continues to stub its toe when it comes to effectively managing its consumer business.

    Yes, Android is terrific, a game changer. Yes, Android apps have mostly caught up to their iOS counterparts. And, yes, with Google Glass and self-driving cars, the company appears to be a hotbed of innovation the likes we haven’t seen, well… since six years ago when an in-the-zone CEO named Steve Jobs launched a little device called the iPhone that would change everything. But, Google, for the love of Siri please – please! – spend some quality time with folks who know a thing or two about selling direct to consumers – maybe headhunt someone from Amazon, or possibly buy copies of Randel’s The Skinny on Direct Sales: Your first 100 days for anyone involved in the devices section of Google Play, or at the very least go on several dates with Irene Rosenfeld, after all we consumers love Mac and Cheese, and buying an Android phone should be at least three-times as pleasurable. Or perhaps just pull up apple.com and test the order process there. The Apple store will tell you if something is out of stock (just like Google Play), but it will also give you an ETA (unlike Google Play) – better yet, Apple will still gladly take your money despite a stock out (unlike Google Play) exactly when you’ve succumbed to weeks of lust and finally admitted you’re going to buy this white iPhone so you might as well do it now already.

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